Janina Albrecht is a freelance creative director and designer. Her work centers around outdoor sports and sustainable communication, with a particular interest in the intersection between nature, craft and art. 

 

Working alongside purpose-driven brands, outdoor companies and charities such as followfood, Hornbach or Schöffel she creates stories and campaigns that stand out through a unique narrative and beautiful images.

 

She is a founder and member of the studio collective WIR. Studio WIR is a tight-knit team of freelancers and creatives. With a background in storytelling they help future-oriented brands to create stories that engage with their audiences.